Why we picked this hotel
Florès is one of those hotels where the interiors are reason enough to stay, but the central location, warm service and lively bar make it work just as well beyond the design.
Hotel description
Florès is a 28-room boutique hotel in central Zwolle, built around bold colour, layered fabrics, vintage-inspired pieces and playful detailing. Its branding and interiors were developed with Amsterdam lifestyle label Anna + Nina. Even the crockery, accessories and smaller decorative elements carry the same visual language. Downstairs, the Florès Bar is intended as a meeting place for locals as much as hotel guests, moving from coffee and breakfast into lunch, drinks and cocktails. The hotel sits right in Zwolle's historic centre, with Museum de Fundatie, Sassenpoort, Grote Markt and Grote Kerk only minutes away on foot.
Hotel location
This is great
Anna + Nina shaped every room
The Amsterdam lifestyle brand layered rich fabrics, expressive prints, warm materials and playful objects throughout the interiors
No two rooms feel standard
Florès deliberately varies colours, fabrics and details across its 28 rooms rather than repeating one conventional hotel-room formula.
Dreamy rooms come with bathtubs
The 20–23 sqm Dreamy category pairs a king bed with a bathtub, making it the most indulgent room choice.
The bar has its own life
Breakfast and lunch transition into cocktails and evening drinks, with the ground floor designed for locals as much as overnight guests.
Families get genuinely connected space
The Family setup combines two separate 19–20 sqm rooms through internal connecting doors rather than squeezing everyone into one room.
Even the lift has personality
All rooms are reached by what Florès itself calls its “disco elevator”, fitting the playful design running through the hotel.
Our take on the stay
Anna + Nina had never designed an entire hotel before. Here their fingerprints run from the room textiles right down to the crockery in the bar.
Curated by
Eliza
What guests loved
The colourful, detailed interiors
The exceptionally comfortable beds
The warm and helpful staff
The central yet quiet location
The carefully prepared breakfast
Best for
Historic centre • Couples • Great design • Weekend city breaks
Good to know
28 rooms
Officially opened 4 September 2026
Check-in 15:00
Check-out 11:00
Room sizes range from 15–23 m²
Bar, terrace and breakfast available
Family-friendly; cots and extra beds available
Pets are not allowed
No on-site parking
Zwolle Station around 11 minutes on foot
Amsterdam Schiphol around 1 hour 25 minutes by car; direct train from Zwolle Station about 1 hour 14 minutes
Amenities
Great for families
About the destination
Zwolle, The Netherlands
Zwolle is a historic Dutch trading city of canals, medieval streets, and handsome merchant houses, with a relaxed atmosphere that makes the centre easy to explore on foot. Independent shops, cafés, and cultural spaces fill the compact old town, while the surrounding countryside is never far away. Florès Boutique Hotel sits in the historic centre, offering an intimate base for discovering this characterful corner of the Netherlands.
