The Zetter Bloomsbury
WHY WE PICKED THIS HOTEL
The appeal is in the atmosphere: six connected Georgian townhouses, a private garden, The Orangery, The Parlour and rooms that feel individual rather than repeated floor after floor
HOTEL DESCRIPTION
The Zetter Bloomsbury sits across six restored Georgian townhouses beside the British Museum, bringing a quieter, more characterful feel to central London. It has the mood of a well-travelled private house, with layered interiors, collected objects, soft lighting, and a garden tucked away from the city. The stay revolves around The Parlour, the terrace, the garden, and the hotel’s easy Bloomsbury location. It works well for travellers who want London’s museums, theatres, Covent Garden, Russell Square, and independent cafés close by, but prefer somewhere warmer and more personal than a classic city hotel.
Our take on the stay
Eliza
Its location is ideal for walking London, with the British Museum, Russell Square, Soho and Covent Garden all close by, while the hotel itself feels intimate, polished and full of character
HOTEL LOCATION
THIS IS GREAT
A setting across six interconnected Georgian townhouses, giving the hotel far more character and depth than a standard central London stay
A location steps from the British Museum, with Bloomsbury’s garden squares, cafés, bookshops, Soho and Covent Garden all within easy reach
The Orangery and private garden, creating a rare green pocket in central London for breakfast, afternoon tea or a quieter pause between city walks
The Parlour lounge, adding a warm, social space for drinks, small plates and slower evenings without leaving the hotel
Layered interiors with antiques, patterned fabrics, rich colours and collected details that make the rooms feel personal rather than formulaic
A small fitness room, giving the hotel a useful wellness touch without shifting the focus away from its townhouse atmosphere
GOOD TO KNOW
68 rooms and suites in total
Check-in from 15:00
Check-out until 11:00
Room size: approximately 13 m² to 38 m²
The Orangery restaurant
The Parlour lounge and bar
Private garden and terrace
Small fitness room
Dog-friendly, fee applies
No on-site parking
Located on Montague Street in Bloomsbury, opposite the British Museum
Around 45–60 minutes by car from Heathrow Airport, depending on traffic
AMENITIES
Pet friendly
Free Wi-Fi
Gym
Bloomsbury, London
Bloomsbury moves at a quieter pace than much of central London, with garden squares, bookshops, and Georgian terraces giving the neighbourhood a distinctly literary feel. Around Lamb’s Conduit Street and nearby Holborn, small cafés, independent stores, and historic pubs create a more local atmosphere within walking distance of the British Museum. The Zetter Bloomsbury is set within this part of the city, surrounded by the calm streets and classic architecture that define the area.
