Why we picked this hotel
The appeal is in the atmosphere: six connected Georgian townhouses, a private garden, The Orangery, The Parlour and rooms that feel individual rather than repeated floor after floor
Hotel description
The Zetter Bloomsbury sits across six restored Georgian townhouses beside the British Museum, bringing a quieter, more characterful feel to central London. It has the mood of a well-travelled private house, with layered interiors, collected objects, soft lighting, and a garden tucked away from the city. The stay revolves around The Parlour, the terrace, the garden, and the hotel’s easy Bloomsbury location. It works well for travellers who want London’s museums, theatres, Covent Garden, Russell Square, and independent cafés close by, but prefer somewhere warmer and more personal than a classic city hotel.
Hotel location
This is great
Six Georgian townhouses turned into one hotel
A characterful stay that feels more like a collector's home than a traditional hotel.A secret garden in central London
One of the hotel's biggest draws and surprisingly peaceful given the location.Breakfast in the Orangery
A bright conservatory space that quickly becomes the heart of the hotel.Next door to the British Museum
Perfectly placed for exploring Bloomsbury, Soho and Covent Garden on foot.Rooms with real personality
Antiques, four-poster beds and collected objects make each room feel individual.A calm side of central London
Guests repeatedly mention how relaxed and quiet it feels once inside.
Our take on the stay
Its location is ideal for walking London, with the British Museum, Russell Square, Soho and Covent Garden all close by, while the hotel itself feels intimate, polished and full of character
Curated by
Eliza
What guests loved
The peaceful garden courtyard
A townhouse feel in central London
Thoughtful interiors filled with art and antiques
Walking everywhere from Bloomsbury
Best for
Culture lovers • Museum weekends • Design-led stays • Exploring London on foot
Good to know
68 rooms and suites in total
Check-in from 15:00
Check-out until 11:00
Room size: approximately 13 m² to 38 m²
The Orangery restaurant
The Parlour lounge and bar
Private garden and terrace
Dog-friendly, fee applies
No on-site parking
Located on Montague Street in Bloomsbury, opposite the British Museum
Around 45–60 minutes by car from Heathrow Airport, depending on traffic
Amenities
Pet friendly
Gym
About the destination
Bloomsbury, London
Bloomsbury moves at a quieter pace than much of central London, with garden squares, bookshops, and Georgian terraces giving the neighbourhood a distinctly literary feel. Around Lamb’s Conduit Street and nearby Holborn, small cafés, independent stores, and historic pubs create a more local atmosphere within walking distance of the British Museum. The Zetter Bloomsbury is set within this part of the city, surrounded by the calm streets and classic architecture that define the area.
