Why we picked this hotel
The interiors are reason enough to stay, with Paola Navone turning Dante’s Divine Comedy into a wonderfully theatrical hotel, while the central location and strong food scene make it genuinely practical too.
Hotel description
25hours Hotel Florence is a playful and design-forward escape in the city’s Santa Maria Novella district. Housed in a former monastery and bank, the hotel is filled with bold nods to Dante’s Divine Comedy, where you can choose to stay in the fiery reds of “Inferno” or the calm tones of “Paradiso”. The atmosphere is lively yet welcoming, with spaces that invite both fun and relaxation. By day, the glass-roofed atrium café fills with greenery and the buzz of locals over paninis and aperitivos. By night, the hotel comes alive with a Negroni bar, a courtyard restaurant, a cinema lounge, a gym, a sauna and a hidden spa. Just steps from Florence’s historic sights, it’s a colourful and characterful base for travellers who like their stays with a little imagination.
Hotel location
This is great
Dante shapes the entire design
Paola Navone divided the rooms between ethereal Bianco and intense Rosso schemes, interpreting heaven and hell from The Divine Comedy.
Centuries of Florence sit underneath
The complex incorporates a former convent and later banking buildings, restored by Genius Loci Architettura rather than replaced with a new-build hotel.
Dario Cecchini brings the theatre
Cecchini in Città places a large grill inside the central fireplace, bringing the celebrated Tuscan butcher's recipes into central Florence.
The courtyard is genuinely dramatic
A lush internal courtyard beneath a large glass roof forms the social heart of the hotel and surrounds the main restaurant.
There is now a seasonal pool
Casetta del Giardino adds an outdoor pool and garden lounge, available April through October with limited.
Sauna and fitness are substantial
Guests get complimentary Finnish sauna access plus a 70 sqm, two-level fitness area with Technogym equipment and yoga/Pilates space.
Our take on the stay
Bold, playful, and full of character. A Florentine stay that mixes art, humour, and history under one roof.
Curated by
Bob
What guests loved
The playful Dante-inspired interiors
The exceptionally central location
The comfortable, spacious rooms
The restaurant and breakfast
The friendly, attentive staff
Best for
Historic centre • City breaks • Art • Cocktails • Restaurants
Good to know
169 rooms
Check-in from 15:00
Check-out by 12:00
Rooms 21–54 m²
Seasonal Garden Lounge with pool
Finnish sauna and 70 m² gym
Cinema Paradiso screens films daily
Cecchini in Città, Alimentari and cocktail bar
Family-friendly; cots available
Dogs welcome for €20 per night
Underground hotel parking €30 per day
Santa Maria Novella station 5–7 minutes on foot
Florence Airport around 15–25 minutes by car
Amenities
Yoga
Spa
Pet friendly
Sauna
Gym
Free cots available for children
Great for families
About the destination
Florence
Florence is a city of Renaissance landmarks, grand piazzas, and narrow streets filled with artisan workshops, trattorias, and historic cafés. Around Santa Maria Novella, the Duomo, Ponte Vecchio, and lively San Lorenzo district are all within an easy walk. 25hours Hotel Florence Piazza San Paolino sits in this central neighbourhood, offering a playful base for exploring the city largely on foot.
